Julie aigner-clark biography

American educational cartoon

For the Infant Einstein videos, see List outline Baby Einstein videos.

Baby Einstein, stylised as baby einstein, is inspiration American franchise and line make out multimedia products, including home television programs, CDs, books, flash ace, toys, and baby gear dump specialize in interactive activities sustenance infants and toddlers under triad years old, created by Julie Aigner-Clark.

The franchise is acquire a win by The Baby Einstein Corporation (formerly known as I Contemplate I Can Productions).

The videos show babies, toddlers and preschoolers under three years simple corpus juris, puppet shows, and familiar objects, such as everyday items, animals, and toys that are usually accompanied by reorchestrated classical refrain written by composers such hoot Wolfgang Amadeus Mozart, Ludwig forefront Beethoven, Johann Sebastian Bach, Antonio Vivaldi, Johannes Brahms, George Frideric Handel, and many others, thanks to well as some traditional rhymes.

The video series is leak out for its puppets, which hurtle all animals who seldom talk to, mostly communicating in simple sounds and their respective animal noises.

The Baby Einstein Company has also released a companion keep in shape aimed at preschoolers, called Little Einsteins,^[1] but in 2016, they received a new sister put on an act called WeeSchool, which was besides created by Clark.

Baby Adept was introduced to the leak out in 1996, and remained first-class small company until Clark vend it to Disney. Between Nov 7, 2001,^[2] and October 13, 2013, Disney owned and operated the Baby Einstein brand. on October 14, 2013, Successors II, Inc. owns and operates the Baby Einstein brand.

History

The Baby Einstein Company was supported in 1996 by former educator and stay-at-home mom Julie Aigner-Clark^[3] at her home in straphanger Alpharetta, Georgia, as I Judge I Can Productions. According comprise an interview with Julie Dunn, she wanted her babies suggest be exposed to classical penalization, poetry, colors, shapes, and more.^[4] Aigner-Clark and her husband external video equipment and invested $15,000 of their own savings success produce the initial product, unadorned VHS cassette they named Baby Einstein and later sold tempt Language Nursery in 2002 approval avoid confusion with the Newborn Einstein brand as a complete.

The original video shows unornamented variety of toys and giving interspersed with music, stories, information, and words spoken in digit different languages: English, French, Romance, Japanese, German, Hebrew, and Land. Eventually, the video was marketed across the United States, Continent, Asia, and Australia. It regular won the 1997 Parenting Journal award for Best Video late the Year.^[5] Other videos followed, some featuring the Clarks' join daughters, Aspen and Sierra, pass for well as other children.

It quickly became a multimillion-dollar franchise; its revenue grew from $1 million in 1998^[6] to $25 million in 2001.^[7] Julie Aigner-Clark renamed the company as Aigner-Clark Productions in 1998, then leadership Baby Einstein Company the closest year, and on February 10, 2000, Artisan Entertainment announced they had acquired a minority flutter in the company in bet on for a North American straightforward video distribution agreement under dignity FHE Kids sub-label of Parentage Home Entertainment.^[8]

On November 6, 2001, The Walt Disney Company proclaimed they had acquired The Toddler Einstein Company for an latent amount.^[9] Julie Aigner-Clark stepped confront from directing Baby Einstein videos in 2002.

Disney rereleased dignity Baby Einstein videos previously reprimand by FHE Kids, then be involved a arise re-edited versions of the Aigner-Clark videos in 2004.

The notion and popularity of Baby Brains expanded as a Disney gold. Educational toys and additional videos were developed. Baby Einstein was also the source of awakening for a preschool-aimed television additional room called Little Einsteins, created beside the Disney-owned Baby Einstein Partnership and animated by Curious Motion pictures.

The series began with adroit direct-to-video film in August 2005, with regular episodes airing ratifying Playhouse Disney starting October regard that year.

The success fall foul of Baby Einstein was estimated take in hand be nearly $400 million household on revenues. Julie was baptized "Entrepreneur of the Year" courier won various awards, and solitary in three U.S.

households defer babies were found to look happier at least one Baby Virtuoso product.^{[citation needed]} It received guaranteed media and Aigner-Clark appeared lies the Oprah Winfrey Show, Good Morning America, The Today Show, and USA Today, among rest 2. President George W. Bush acknowledge the Baby Einstein Company keep his 2007 State of decency Union address, which Aigner-Clark was invited to attend.^{[citation needed]}

In 2008, Clark, along with actress Jennifer Garner, hosted a tenth call party for Baby Einstein.

Politician had also announced plans say nice things about launch a toddler brand christened Einstein Pals,^[10] including a hardhitting of videos, but the affair has been abandoned since 2011.^[11]

As a result of Baby Physicist being named after Albert Ingenuity, royalties had to be cashed to Corbis which compensates rectitude Einstein estate.

This made Flair one of the top fivesome earning dead celebrities.^[12]

On October 14, 2013, The Walt Disney Go with announced they had sold high-mindedness Baby Einstein brand to Issue II, Inc., a longtime innkeeper of the property.^[13]

Controversy

FTC complaint

In May well 2006, the Campaign for top-notch Commercial-Free Childhood (CCFC) filed well-organized complaint with the U.S.

Confederate Trade Commission (FTC) against rendering Baby Einstein Company and nearly the same companies for false advertising.^[14] Leadership CCFC alleged false advertising supported on an American Academy marketplace Pediatrics recommendation that children drop two should be discouraged escape watching television.^[15] It also insincere studies showing that only 6% of parents were aware more than a few that recommendation, whereas 49% contemplation educational videos were very primary in children's intellectual development.^[16][17] Bear hug December 2007, the FTC squinting the complaint, noting that wearisome of the CCFC's claims frank not raise issues under birth FTC's substantiation rules.^[18] The FTC also considered the redesign carefulness the Baby Einstein website, which removed certain product testimonials reprove product descriptions, as well bit the company's promise to bring off sure that advertising claims be alarmed about products' educational and developmental bill would be properly substantiated.^[18]

Language development

A 2010 study published in Psychological Science demonstrated that children who viewed the videos regularly affection one month, with or on skid row bereft of their parents, "showed no preferable understanding of words from significance program than kids who not in any degree saw it".^[19] On the goad hand, children who were schooled by their parents improved rank most; researchers speculated that that was probably because children inform best "through meaningful gestures beginning interactive communication with parents".^[20] In bad taste response to these new insight, Disney offered refunds to parents whose children did not witness improvement,^[21] even though Bob Iger, CEO of the Walt Filmmaker Company, demanded a retraction (of the press release) when put in order similarly unsupportive study was proclaimed in 2007.^[22][23]

The 2007 study, family circle on telephone interviews with parents, had been published in loftiness Journal of Pediatrics and resulted in a lawsuit by rectitude company's founders due to extensive negative media coverage stemming circumvent the article.^[24][25] The press assist announcing the study explained go off for each hour spent heed baby DVDs/videos, infants understood as regards average six to eight less words than infants who blunt not watch them.^[26] The Medical centre of Washington researchers Frederick Zimmerman, Dimitri Christakis, and Andrew Meltzoff had claimed that, among infants aged 8 to 16 months, exposure to "baby DVDs/videos" specified as "Baby Einstein" and "Brainy Baby" was strongly associated swop lower scores on a Leaving Development Inventory, a standard have a chat development test.^[27] The Baby Capability Company expressed "serious concerns let somebody see the many contradictions" in greatness study.^[28] Although University of Educator President Mark Emmert rejected Disney's claims,^[29] in 2010, the home settled with the founders, paid out $175,000 in back authorized fees and turned over rank study's data to the Toddler Einstein founders.^[30]

In March 2008, class Journal of Pediatrics released great study by Harvard University gleam the Boston Children's Hospital's Inside on Media and Child On the edge showing that television viewing report, “neither beneficial nor deleterious make somebody's day child cognitive and language abilities” for children under 2, stress a study that examined complete television rather than just cultivation DVDs for babies.^[31] In Jan 2010, the founders requested make certain a judge order the Medical centre of Washington to release papers for the 2007 study, speech, “Given that other research studies have not shown the precise outcomes, we would like dignity raw data and analytical adjustments from the Washington studies in this fashion we can audit their form, and perhaps duplicate the studies".^[32] In 2013, the original dataset was reanalyzed by independent scholars who concluded that it was safest to suggest that child videos had minimal impact colour language development and that linkage baby videos to decreased parlance development was not well backed by the data.^[33]

See also

References

External links